What is bottom-of-the-funnel (BOFU) content ? Imagine you're walking down a shopping street with your friend. You see a store you like, and your friend convinces you to go in. Inside, you browse around, trying on some clothes. You find a few things you like, but you're not sure if you should buy them yet. That's the top of the funnel (TOFU). You're just starting to explore your options. But then, your friend shows you a sale ad for the store. Suddenly, those clothes you were thinking about look a lot more appealing. You're now in the middle of the funnel (MOFU). You're starting to get closer to making a purchase. Finally, you see a sign that says, "Buy one, get one free!" That's the bottom of the funnel (BOFU). It's the last chance to convince you to make a decision. BOFU content is like that sign. It's the final push you need to take action and make a purchase. It's often more specific and persuasive than TOFU or MOFU content. It might include things like: * Special offers * Discounts * Free trials * Case studies * Testimonials The goal of BOFU content is to get you to convert, which means to take the desired action, like making a purchase or signing up for a free trial. #bofu

Competitor Research - Create bottom-of-the-funnel (BOFU) content to drive sales