Regularly update your content to keep it fresh and relevant #seo

Focus on providing a positive user experience and building expertise, authority, and trust (EEAT) #seo

What is bottom-of-the-funnel (BOFU) content ? Imagine you're walking down a shopping street with your friend. You see a store you like, and your friend convinces you to go in. Inside, you browse around, trying on some clothes. You find a few things you like, but you're not sure if you should buy them yet. That's the top of the funnel (TOFU). You're just starting to explore your options. But then, your friend shows you a sale ad for the store. Suddenly, those clothes you were thinking about look a lot more appealing. You're now in the middle of the funnel (MOFU). You're starting to get closer to making a purchase. Finally, you see a sign that says, "Buy one, get one free!" That's the bottom of the funnel (BOFU). It's the last chance to convince you to make a decision. BOFU content is like that sign. It's the final push you need to take action and make a purchase. It's often more specific and persuasive than TOFU or MOFU content. It might include things like: * Special offers * Discounts * Free trials * Case studies * Testimonials The goal of BOFU content is to get you to convert, which means to take the desired action, like making a purchase or signing up for a free trial. #bofu

What are Open Graph Tags? Open Graph tags are like special messages that you put on your website to make it easy for social media platforms like Facebook and Twitter to understand what your content is all about. Imagine your website is like a storybook, and these tags are like cards that explain each page. When a social media platform comes to visit your website, it reads these cards to know what each page is about. These cards have different parts, like a title for the page, a description, and an image. The platform uses this information to show a preview of your page when people share it or mention it on social media. For example, if you have a website about your favorite band, the tags would tell social media that it's a music website, what the band's name is, and what the page is about (like a new album release). This helps people who see your post on Facebook or Twitter quickly understand what it's all about without having to click on your link. #opengraph

What is content cannibalization? Content cannibalization is when you have multiple pieces of content on your website that are very similar. This can be a problem because it can confuse search engines and make it difficult for them to understand which piece of content is the most relevant for a given search query. A good way to avoid content cannibalization is to make sure that each piece of content on your website has a unique focus. For example, if you have a blog about travel, you could have one post about the best places to visit in Europe and another post about the best places to visit in Asia. This way, each post has a clear focus and is less likely to compete with other posts on your website. #contentcannibalization

What is hub-and-spoke approach? Imagine you're at a railway station with multiple trains going to different destinations. The central station is like a hub, and the trains going out are like spokes. Each spoke connects to a specific destination, and passengers can transfer between trains at the hub to reach their final destination. In the same way, in a hub-and-spoke approach, a central "hub" (like a headquarters, warehouse, or distribution center) manages operations and connects to multiple "spokes" (like regional offices, stores, or warehouses). The hub acts as a central point for receiving, processing, and distributing goods or information. Goods are first sent to the hub, which then distributes them to the spokes for further distribution or use. The hub-and-spoke approach is often used when a company needs to distribute goods or services to many different locations efficiently. It allows for better coordination, faster delivery times, and reduced transportation costs.

Product Page SEO - Keep your product URLs short and descriptive

Product Page SEO - Write unique and compelling descriptions for each product

Product Page SEO - Include unique selling points in your meta description

Product Page SEO - Use high-quality photos and videos to showcase your products